Glen Proebstel
Beluga Campaign 2026
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Creative Direction — Moodboard

Luxury
Home Bar

Creative Direction

The Beluga product sits at the conceptual centre of a considered, high-end residential bar — not a commercial space, but a private one. A room with history, material intelligence, and quiet authority.

The aesthetic draws from old-money interiors — dark polished timber, panelled walls, patinated brass, cut crystal, silver service. Subtle Art Deco restraint in the detailing. Think Ralph Lauren Home as a tonal reference, not a literal one. Every element should feel inherited, not purchased.

Light is warm, low, and atmospheric — task lamps, candlelight, the amber glow through a decanter. Nothing theatrical. The composition should feel still and weighted, as though the room has been this way for decades.

Marble bar with brass mesh cabinet, crystal decanters on silver tray
Crystal glassware on table in dark panelled room with oak door
Antique glass decanter collection on polished wood shelf
Material & Atmosphere
Crystal decanters in warm light on bar shelf
Antique wooden bar cabinet with crystal glassware and bottles
Cut crystal decanter on marble side table with candelabra

Noble materials, considered arrangement. The decanter as centrepiece — an object of permanence in a room designed for slow evenings and measured company.

The Serve
Coupe cocktail with olive pick against dark background
Gold-toned martini with green velvet banquette and panelled wall
Three coupe glasses in golden editorial light
Coupe pour with cherry garnish on vintage cocktail books
Martini with olive, silver shaker and stone coaster

Timeless cocktails served with intention. Coupes, not tumblers. Silver barware, not stainless. Each detail reinforces the world we're building around the product.

Coupe cocktail with carafe on ice on marble table
Context & Tone
Vintage barware, Campari and crystal decanters still life
Macallan Rare Cask with crystal decanter on tray
Dark moody scene with whisky glasses, cards and cigar case
Round drinks cabinet with spirits, linen curtains
Stemmed glasses before carved wood fireplace mantel

A private world of restraint and permanence. The home bar not as a functional fixture, but as an expression of taste — a setting worthy of what it holds.

Proposed Styling Elements

Props Library

Each element selected to build the world around the Beluga product — materials, finishes, and objects that carry weight, history, and intention. Nothing decorative; everything purposeful.

Silver scalloped engraved serving tray
Silver Tray — Scalloped Edge
Engraved presentation piece, deep patina, heavy gauge
Pewter octagonal serving tray
Pewter Tray — Octagonal
Heavy gauge, brushed finish, octagonal form
Vintage silver rectangular tray
Silver Tray — Rectangular
Rounded corners, aged patina, Georgian profile
Silver octagonal footed tray
Silver Tray — Footed Octagonal
Raised on feet, octagonal, polished silver
Patinated silver champagne bucket
Champagne Bucket — Silver
Deep vessel, heavy patina, hammered rim detail
Crystal teardrop decanter with faceted stopper
Crystal Decanter — Teardrop
Faceted stopper, tapered body, clear glass
Crystal fluted decanter with round stopper
Crystal Decanter — Fluted
Vertical fluting, round stopper, heavy base
Glass globe carafe with long neck
Glass Carafe — Globe
Spherical body, elongated neck, clear glass
Crystal fluted decanter set
Crystal Decanter Set
Fluted decanter with matching highball and rocks glasses
Cut crystal ice bucket
Ice Bucket — Cut Crystal
Diamond-cut pattern, metal swing handle
Pressed glass water pitcher
Water Pitcher — Pressed Glass
Vintage pressed glass, heavy pour lip
Ribbed glass bitters bottle
Bitters Bottle — Ribbed Glass
Cork seal, silver pour spout, ribbed body
Silver Parisian cocktail shaker
Cocktail Shaker — Parisian
Two-piece silver, streamlined form
Silver Art Deco cocktail shaker
Cocktail Shaker — Art Deco
Stepped detail, deep patina, period piece
Silver twisted bar spoon
Bar Spoon — Twisted Silver
Full-length twisted stem, teardrop end
Brass ice tongs
Ice Tongs — Brass
Spring-loaded, claw grip, warm brass finish
Silver corkscrew
Corkscrew — Silver
T-bar handle, ornamental shaft
Rattan-wrapped bottle opener
Bottle Opener — Rattan Wrapped
Woven rattan handle, steel lever
Silver cocktail picks with knot detail
Cocktail Picks — Knot Detail
Silver, decorative knot finial, set of six
Silver ball-top cocktail picks
Cocktail Picks — Ball Top
Silver, polished sphere finial, set of four
Crystal claret jug with handle
Claret Jug — Crystal
Handled, cut-glass body, footed base
Silver and brass candlestick
Candlestick — Silver & Brass
Conical base, brass ball detail, Art Deco lines
Pair of patinated silver candlestick holders
Candlestick Holders — Silver Pair
Weighted base, deep patina, classical form
Art Deco silver tray with engraved figurative scene
Silver Tray — Art Deco Engraved
Figurative engraving, stepped handles, octagonal
Tall-stemmed coupe glass
Coupe Glass — Tall Stem
Minimalist profile, fine crystal, elongated stem
Fluted coupe glass with scalloped rim
Coupe Glass — Fluted Scalloped
Vertical fluting, scalloped rim, fine stem
Round leather coaster with monogram
Coaster — Leather Monogram
Round, saddle-stitched, embossed initial
White peonies on dark background
Florals — White Peonies
Full bloom, tonal white, dark ground
Dark landscape painting in rustic frame
Artwork — Dark Landscape
Moody tonal painting, aged timber frame
Abstract horizon painting in gold frame
Artwork — Abstract Horizon
Muted tonal field, ornate gilt frame, leaning
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